How to promote high click through rate BANNER advertising design 14 strokes

although the rapid development of the Internet, but the use of Banner to promote products, is still the key.

many companies have adopted this form of publicity, a lot of advantages: cheap, effective monitoring, effective.

now, if there is a customer to help you design a Banner ad, how do you design it? How to improve the advertising click rate?

will be described in detail in the following 14 suggestions Banner design.

1 select the most effective Banner size


according to Google advertising, the best Banner size:

336× 280

300× 250

728× 90

160× 600

ideally, if the customer is not limited to space, then Banner can be designed according to the above dimensions.

2 level


company Logo:Canon selling points: special, new starting

Banner design first to understand, but also the most important thing is: the purpose of the design is to enhance brand awareness, improve site traffic. General Banner consists of 3 parts:

logo: Logo design must be able to enhance brand awareness. Visually, let Logo stand out among the many elements of the Banner.

value led: popular speaking, through the product / service selling point to attract consumer spending, selling point is the value led". Is the main quality? Or the main "discount"? Is the main "special" or "limited?" buy one get one? This part generally occupy most of the space of Banner, but also to attract the attention of the user.

call of behavior: generally made up of text or buttons, such as "click me", "learn more", "now register", "now watch". Call behavior is the visual focus of the Banner ad, support visitors to click on the depth of

3 to



design more simple, the more clear the content, the user will be able to see more quickly Banner advertising.

4 proper use button


button to increase the click rate, effectively caused by the call. Generally in the lower right corner

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