JINGWAH Times News (reporter Zhu Jianhe intern reporter Yang Yixin) from tomorrow onwards, consumers look forward to a long time online shopping regret right will be protected by law. The provisions of the new "consumer protection law" formally implemented in March 15th, except for special commodities, online shopping goods within 7 days no reason to return on the day of arrival. In addition to Tmall, Jingdong, suning.com B2C business platform, the same applies to Taobao C2C business platform.
‘s new "consumer protection law" provisions, in addition to consumer custom, perishable, audio-visual products, has opened online or download computer software and other digital products, as well as the delivery of newspapers and periodicals and other 4 kinds of products, consumers have the right to return within 7 days from the date of receipt of goods, and without explanation reason. In fact, prior to this in order to attract consumers, Tmall, Jingdong, suning.com B2C business has launched a 7 day return service measures. C2C business platform for online shopping consumers return with the main focus like Taobao, the new consumer law or will have a greater impact on the Taobao business. Some businesses worry that Taobao malicious return will increase their costs; while some consumers are worried that the new regulations are not well implemented in Taobao.
in this regard, Taobao official responded yesterday, Taobao’s existing processes essential to maximize returns and safeguard the legitimate rights and interests of the seller and the buyer, the seller return process in case of doubt can apply for Taobao second intervention. For consumers worried, Taobao official said, today, 7 days and more than 7 days return service will be rolled out in the Taobao store in large range, baby will be marked with the relevant 7 and 7+ logo for easy identification and consumer choice, and now nearly 15 thousand Taobao sellers active commitment and application to provide up to 15 the day of the return service, there are 3 million 860 thousand goods set up more than 7 days return service.
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home appliance electricity supplier logistics warehousing will pressure
according to iResearch statistics, last year, the scale of 3C home appliance shopping has accounted for 20% of the overall online shopping market. So, under the new consumer law effect is more than Taobao C2C business platform, the main home appliances and other large commodity Jingdong, suning.com B2C electricity providers will also be under new pressure. China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo is expected, the implementation of the new consumer law after a period of time, the number of return may surge, which for the business enterprise and home appliances manufacturing enterprises in the logistics, warehousing and payment link will cause new pressure. Electricity supplier and manufacturing companies need greater logistics, affordability and warehouse space to deal with bulky goods returned back, which will increase the cost of enterprises, especially the formation pressure on a profit at the edge of the B2C business enterprise.