technology news (Sun Hongchao) September 6th news, today the domestic business platform Jingdong released VR/AR strategy, the establishment of VR/AR industry alliance to promote the alliance, more than and 30 VR/AR on the upstream and downstream enterprises, from VR, AR hardware vendors, algorithms and systems to content producers, suppliers, covering the complete VR, AR ecosystem, the future will be through brand, marketing, operations, finance, integration of industry resources, to provide full support for the VR and AR enterprises.
Jingdong CTO Zhang Chen said: "in the technical field, the Jingdong will provide a set of unified modeling tools, it allows users to make unified business application and VR/AR content, and reduce the cost of modeling. At the same time, Jingdong also established a content distribution platform, docking content providers and demand side, to promote a large number of new content VR/AR output, to fill the current problem of lack of content."
Jingdong at the scene shows the VR shopping applications – VR shopping galaxy, the system will be open to third parties, allowing users to experience a richer shopping scene. At present, the Jingdong focused on demonstration 3C, household appliances and other fields, the user can experience the real sense of the online shopping, through the VR controller of pick up the goods, 360 degree view; users can experience the rich information offline shopping can not provide, such as structure exploration within the product, features a detailed understanding of the product. The Jingdong said, in the practical application, through gestures, voiceprint and other forms of payment, users can complete the shopping process in VR environment.
In addition to creating VR
shopping experience, Jingdong also stressed the layout of the AR field. AR can better enhance the consumer online shopping experience, especially in the field of home improvement, Jingdong will launch a joint third party AR home improvement products." Jingdong group chief technical adviser Weng Chi said. Shopping through AR application, users can "see" the real environment and virtual items, such as location, wallpaper sofa color; the user can remote real-time dialogue with designers through voice, designers and even will also appear in the picture, directly help users design indoor layout. It is reported that Jingdong is working with home improvement VR, AR content production companies to cooperate in the field of home improvement applications.
at the same time, the Jingdong VR/AR technology laboratory is testing these technologies for logistics applications such as Jingdong, Jingdong and Intel cooperation after using the real sense technology measurements on the commodity identification and measurement, to solve the problem of data collecting in different sizes of packages.